Behind the scenes: The creation of the Readioo brand - with Opposite House
Sometimes there's something about a visual identity that just clicks . The colors, the shapes, the feeling - everything is in place and evokes just the right associations. But that magic is rarely a coincidence, and in our case we have Julia and Shila at Opposite House to thank.
When faced with the challenge of designing our vision, we wanted more than just a pretty logo. We envisioned an identity that told a story, that could be recognized in a fraction of a second and that could meet both children and adults in a warm and playful way. Julia and Shila understood it immediately and with them at the controls it became clear that every little detail would have a thought behind it.
The problems we wanted to solve were concerns about children's language development and that they spend too much time in front of screens. The solution? Creating a screen-free, interactive reading universe that is as fun as it is educational. The challenge was to reach parents, with children aged 3-12, but also everyone with reading difficulties.
Trying to express a vision that is only stored in the head is really not easy and it was something very special and almost magical when Julia and Shila managed to pick out those hard-to-formulate ideas and turn them into reality. They asked the right questions and suggested solutions that we hadn't thought of ourselves, and when we saw the first version of what would become our identity, we immediately felt: This is us!
The name Readioo became a playful combination of "read" and "audio" - simple, clear and completely neat. Based on our product idea, that dots are brought to life through technology, the symbolism became just that, that everything starts with a dot. And with that came our tagline "Dot, listen, read", which strengthens and clarifies the brand's position. Even the logo, with its distinctive "R" and the sound wave above, became a symbol of our core: books that talk. And together with soft shapes, warm colors and a personality reminiscent of the dreamiest of preschool teachers, something bigger than we could have imagined was created.
After they built the foundation of our brand and visual identity, they also helped us with the design of the packaging for our reading pen, and our bus campaign that adorns Stockholm's buses now during the month of December.
Working with a professional agency that listens, shares one's vision and drives the process forward is worth its weight in gold. Julia and Shila did just that – and then some. Our visual identity is more than just an appearance, it is an extension of our vision, a bridge between us and you that we want to reach out to. So every time you see a color, a shape or a small detail with us that feels just right, then you know that Opposite House has been there and left its mark, which we are incredibly happy about!
