We welcome Lennart Blixt to Readioo!

We are incredibly happy to announce that Lennart Blixt , a prominent profile in the publishing and media industry, has now started working for Readioo! With over 30 years of experience in business development, sales and marketing in books, children's content, games and film, Lennart brings a unique competence and an impressive network to our team.

Most recently, Lennart has worked for Hatten Förlag where he was a decisive player in the success story Babblarna. The brand is today one of the most loved and well-known in the Nordics!

This is what Lennart says about starting to work for Readioo:

"Readioo's unique interactive reading pen and physical books are incredibly timely. With studies that show children's declining reading ability and a great concern about screen time, Readioo's reading pen is a fantastic alternative that in a fun and new way stimulates an increased interest in reading, is language developing and 100% screen-free."

That such an experienced and established person in the publishing industry who has deep insight into the market chooses to become part of our journey, we at Readioo see as clear proof that we are on the right path. We look forward to working together to help publishers modernize and meet the market's increased demand for interactive books.

Welcome to Readioo, Lennart! 🙌